President Ruto Launches Phase Two of NYOTA Youth Empowerment Project in Eldoret
President William Ruto is set to launch the second phase of the National Youth Opportunities Towards Advancement (NYOTA) Project today in Eldoret, marking a major boost for youth entrepreneurship and economic empowerment.
The event will take place at Eldoret Sports Club and will also serve as a funds disbursement exercise for successful youth applicants who qualified under the programme.
50,000 Youth to Receive NYOTA Funds
According to the Ministry of Cooperatives, approximately 50,000 beneficiaries will receive financial support under Phase Two of the NYOTA Project.
Each beneficiary will receive:
- Ksh 22,000 deposited directly into their NYOTA mobile wallet
- Ksh 3,000 deposited into their National Social Security Fund (NSSF) savings account
The initiative is designed to help young people start or grow small businesses while encouraging a culture of savings and long-term financial security.
Counties Covered in the Eldoret Disbursement
The first phase of disbursement under this launch will cover youth from the following counties:
- Uasin Gishu
- Elgeyo Marakwet
- Nandi
- Trans-Nzoia
- Turkana
- West Pokot
Thousands of young entrepreneurs from the region are expected to attend the event.
Nakuru to Host Follow-Up NYOTA Events
Additional NYOTA disbursement events will be held in Nakuru on January 9 and January 12, covering beneficiaries from:
- Nakuru
- Narok
- Bomet
- Kericho
- Baringo
- Laikipia
- Isiolo
- Samburu
The Ministry noted that the staggered rollout is meant to ensure smooth disbursement and proper coordination across counties.
Boosting Youth Entrepreneurship
The NYOTA Project is part of the government’s broader agenda to address youth unemployment, promote entrepreneurship, and enhance financial inclusion among young Kenyans.
President Ruto’s administration has repeatedly emphasized youth empowerment as a cornerstone of its economic transformation plan.
