OpenAI announced on Monday the release of its artificial intelligence model capable of generating video from text, now accessible to ChatGPT Plus and Pro users, thereby enhancing its engagement with multimodal AI technologies.

The company, supported by Microsoft (MSFT.O), initiated a generative AI trend with the debut of its ChatGPT chatbot in November 2022. It seeks to compete with similar text-to-video solutions from Meta (META.O) and Alphabet’s (GOOGL.O) Google, as well as Stability AI’s Stable Video Diffusion.

The AI model, referred to as Sora, was initially unveiled in February, but its availability was restricted to safety testers during its research preview phase. It is now offered to ChatGPT Plus and Pro users as Sora Turbo at no extra charge.

“We are developing customized pricing for various user categories, which we expect to introduce early next year,” the company stated in a blog post.

Users will have the capability to create videos with a resolution of up to 1080p, lasting up to 20 seconds, and in widescreen, vertical, or square formats.

OpenAI indicated that while Sora will not be available in EU countries, Switzerland, and the UK, the AI model will be accessible in other regions where ChatGPT operates.

The company also emphasized its commitment to preventing the creation and upload of harmful content, such as child sexual abuse materials and sexual deepfakes, on Sora to mitigate potential misuse.

“At launch, uploads featuring individuals will be restricted, but we plan to expand this feature to more users as we enhance our deepfake prevention measures,” it added.

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