The newest iPhones, watches, and AirPods will be unveiled at Apple’s largest product launch event of the year on September 10, according to a story published by Bloomberg News on Friday, which cited people in the know.
The report stated that, in keeping with Apple’s prior practice, the corporation is getting ready for that date, even if the exact time has not yet been disclosed. The phones will then go on sale on September 20.
Analysts predict that Apple will release what they refer to as the largest software update for the iPhone, citing a robust upgrade cycle for the iPhone 16 series. It comes at a time when competitors like Samsung have been quicker to launch comparable services and has capabilities derived from artificial intelligence.
Apple is predicting higher earnings with these new releases, relying on artificial intelligence to draw customers despite its overall China business’s third-quarter decline.
Visible Alpha reports that sales in China, Apple’s third-largest market, fell 6.5%, more than the 2.4% loss analysts had predicted.
In June, Apple revealed its much-anticipated AI plan at its annual developer conference. This included bringing OpenAI’s ChatGPT to iOS devices and embedding its new “Apple Intelligence” technology throughout its suite of apps, including Siri.
Analysts have stated that Apple is still unduly dependent on iPhone sales, and that any immediate benefit from the new AI features is unlikely.
