Kenyan content producers can now get paid for their original content on Facebook, as Meta revealed on Tuesday that Facebook Reels and in-stream advertisements are now available.

Whether on-demand videos are pre-recorded or published as a recording of a prior live stream, in-stream advertisements appear before, during, or after the video content.

In the meantime, Facebook Reels’ integrated advertisements allow producers to entertain their fans and get compensated according to how well their original reels perform.

According to Meta, in order to utilize either product, creators need to be at least 18 years old and pass as well as continue to abide by Facebook’s Partner Monetization Policies and Content Monetization Policies.

Additionally, creators of in-stream advertisements need to fulfill specific eligibility restrictions, such having at least 5,000 followers.

“This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world and making Meta and its family of apps the one-stop-shop for all creators,” said Moon Baz Meta’s Global Partnerships Lead, Africa, Middle East and Turkey.

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